We are building the workspace where advertising is run, improved and kept under control.
Plireo is an advertising operations platform developed by Merkatiko SRL, a Belgian company. This page says what we are building, how we work, and what you can hold us to.
Advertising platforms are powerful. Running them well is still hard.
Running advertising today means working across several platforms, each with its own interface and its own way of counting. Understanding what happened takes time; deciding what to change takes experience; and once a change is saved, it is live. For a business owner, a marketing team or an agency, the difficulty is the same: too much to follow, and little room for error.
AI can help with the first two, provided its figures can be checked and it does not act on its own. Plireo is our answer: one workspace where your accounts are read every day, where AI explains and recommends, and where every change is prepared, checked and approved by a person before it reaches the account.
Four principles we hold ourselves to.
AI proposes, rules decide, you approve
The AI analyses and suggests. Whether a change may be prepared is decided by rules written in code. Whether it is applied is decided by a person.
Figures you can check
Numbers are computed by code from the data read in your accounts, with their source and the time they were read. The AI writes the explanation, not the figures.
We say what exists
Every capability shown on this site carries a status drawn from one internal register: available, in progress or planned. We do not change a status to make a page look better.
Credibility first
We publish only what we can show: the product, its documentation and the real status of each capability.
Who operates Plireo.
| Operator | Merkatiko SRL |
|---|---|
| Company number | BE 0744.730.564 |
| Registered office | Pegasuslaan 5, 1831 Machelen, Belgium |
Where we are today.
Plireo is in pre-launch. Reading and analysis of Google Ads Search campaigns, read-only analysis of Meta campaigns, and preparing and approving four types of change on Search are being built and verified. Early access opens gradually; paid plans follow once the four integrations are operationally validated.
Related pages
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access