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    Practical guides to running ad accounts with a clear head.

    Each guide answers one question a team actually runs into, starts from what the platform's own documentation says, and ends with something you can use on Monday: a method, a checklist or a template.

    For advertisers and marketing teams

    Practical guides

    No technical knowledge needed: methods, checklists and templates for running your ad accounts.

    Google Ads change history: what it records and where it stopsHow to read it, a five-step method to investigate a drop, and what to record alongside.Approval workflows for advertising changesWhich changes deserve an approval, who approves, and what to keep. With a ready-to-use template.AI agents and MCP servers for ad platformsWhat they can do in an ad account, and seven controls to set before one acts.Build your own AI agents, or use a platform?What each path really asks of you, and eight questions to ask either way.GlossaryOver forty terms of advertising, measurement, governance and AI, explained plainly.Frequently asked questionsAbout Plireo: availability, connection, AI and control.
    For developers and integrators

    Technical resources

    For teams that build their own integrations with the ad platforms. Plireo users do not need any of this: Plireo manages API access, and you simply authorise the connection to your accounts.

    Google Ads API access levels in 2026Test, Explorer, Basic and Standard after the developer token sunset: limits, steps, and how to choose.The Google Ads API by campaign typeWhat a tool can manage on Search, Display, Shopping and Performance Max, and what can be reviewed first.
    How these guides are written

    Sourced, dated, and honest about what we do not know.

    A statement about Google Ads or Meta comes from that platform's documentation, linked at the foot of the guide with the date we read it. When the documentation is silent, the guide says so rather than filling the gap.

    The methods, checklists and templates are our own. Every figure quoted in a guide comes from a source you can open.

    Early access

    Be among the first to use Plireo.

    Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.

    Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.

    Request early access