From brief to verified campaign: one path, for the whole team.
Plireo is being built to make media expertise accessible, to speed up execution and to keep quality under control. Three functions carry that promise: operate your campaigns day to day, optimise them with the help of AI, and control every change.
Run the operations
Your accounts are read on a schedule, your platforms sit side by side and your changes are prepared in one place, precisely. Applying them directly from Plireo is the next step, now in development.
Read · Prepare · ExecuteUnderstand and improve
Questions in plain language, figures computed from your data, recommendations you agree with, postpone or refuse.
AnalyseGovern the changes
Roles, an approval bound to each exact change, a record that cannot be rewritten, and a re-reading of the account after a change.
Approve · VerifyAI drafts. Rules decide. People approve. Plireo verifies.
AI drafts
The model explains and drafts. It writes the sentences; it never produces the figures, which are computed from your data.
Rules decide
Checks written as rules, not as prompts, decide whether a change may be proposed: limits, duplicates, current state of the account.
People approve
An approval is given by a person with the right role, for one exact change. If the change is edited, the approval no longer applies.
Plireo verifies
After a change, the live account is read again. An outcome that cannot be confirmed is reported as unknown, never assumed.
The six stages, and where each one stands
- 01 · Read
Read the accounts
Plireo connects to each platform with the access you grant and reads on a schedule. Every figure carries the time it was read, and every screen says what is not covered.
- Google AdsRead, analyse and prepare changes on Search campaignsIn progress
- Meta AdsCampaign data, analysed at channel levelIn progress
- Google Analytics 4Measurement configuration and event countsIn progress
- Google Tag ManagerAccount connectionIn progress
- 02 · Analyse
Analyse and answer
Questions are asked in plain language. The answer separates observed facts, conclusions and unknowns, and names its sources.
- Ask PlireoQuestions on a campaign, answered with evidence and stated uncertaintyIn progress
- Recommendations and decisionsChannel-level recommendations, each agreed, deferred, rejected or challengedIn progress
- 03 · Prepare
Prepare the exact change
A change is prepared as a precise before-and-after, checked against the live account, and validated by the platform in a dry run that applies nothing.
- Prepared changesExact changes, validated by Google without being appliedIn progress
- 04 · Approve
Approve, with a record
Roles are enforced by the server. The approval is bound to the exact change, a reason is required when a check raises a warning, and everything is written to an append-only record.
- ApprovalsApproval bound to the exact change, with a written reason when a warning is openIn progress
- Audit recordAppend-only record of what was prepared, checked and approved in PlireoIn progress
- RolesReader, operator and approver, enforced by the serverIn progress
- 05 · Execute
Execute, when it is safe
Once approved, a change is applied by you in the ad platform. Execution from Plireo, with its safety controls, is in development.
- Execution by PlireoApplying approved changes, with safety controlsIn progress
- 06 · Verify
Verify what really changed
After execution, the account is read again and compared with what was approved. When the platform does not confirm, nothing else is sent until the real state is established.
- Verification after executionReading the live account again after a change is appliedIn progress
- Settling an unconfirmed changeWhen the platform does not confirm a change sent by Plireo, establishing what really happened before anything else is sentPlanned
From brief to verified campaign, then to what you learn from it.
Eight steps make up the experience Plireo is building. Each shows where it stands today.
- 01BriefYou describe the goal in your own words. Plireo structures it and asks what is missing.In progress
- 02Plan and budgetThe approved budget becomes the reference every campaign is compared with.Planned
- 03ConfigurationA complete campaign set-up, prepared and explained.In progress
- 04ChecksRules written in code check budgets, dates, markets and destinations. The AI cannot bypass them.In progress
- 05ApprovalThe right person approves the exact change. Any edit cancels the approval.In progress
- 06ExecutionThe approved change is applied: by you today, from Plireo as execution opens.In progress
- 07VerificationPlireo reads the account again to confirm that what is live matches what was approved.In progress
- 08LearningDecisions, changes and results are kept, so the next decision starts from experience.In progress
The mistakes Plireo is designed to stop before they cost anything.
€2,000 approved, €20,000 typed
A budget is checked against the limits set for the client today, and against the budget approved for the campaign as that control arrives.
The wrong language for the audience
Dutch-language creatives in front of a French-speaking audience: creatives, targeting and landing page are to be checked against each other.
The same set-up, dozens of times
Templates and standards defined once by your experts, then applied to every campaign instead of being retyped.
One workflow, several ways to carry it out.
Not every platform lets a tool do everything. Plireo aims to do as much of the work as each platform allows, and to keep the same checks, approval and record in every case.
Directly
The approved change is sent to the platform.
As a draft
Plireo creates the objects as drafts; activation is a separate decision.
As a ready-to-import file
Plireo produces the exact file, you import it, Plireo checks the result.
Step by step
Plireo gives the values and the steps, then reads the account to verify.
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access