What data Plireo uses, and what the AI does with it.
This page separates three things that are often blurred: what Plireo does today, what you can verify yourself, and what is part of the product direction.
Current practice, what is verifiable, and what is planned.
- 01Current practiceHow Plireo works today: what it reads, what it sends to the AI provider, how figures are produced. Described below.
- 02What you can verify yourselfEach answer shows its sources, the time the data was read, and which part was computed and which was written by the AI. The permissions requested appear on the platform's consent screen.
- 03Planned: Private AIModel processing within boundaries you define, for organisations that need it. Part of the Enterprise product direction; its scope will be shaped with the first organisations concerned.Planned
What Plireo reads, and what it does not.
| Source | Read | Not read |
|---|---|---|
| Google Ads | Search campaigns: settings, budgets, keywords, search terms, ads, and performance figures | Performance of Display, Shopping, Performance Max and video campaigns |
| Meta Ads | Figures for campaigns, ad sets and ads | Audiences, targeting and creative files |
| Google Analytics 4 | Configuration: data streams, key events, event volumes, links to Google Ads | Sessions, acquisition, revenue, individual users and their journeys |
| Google Tag Manager | The account connection only, for now | Container contents |
Plireo reads advertising and configuration data. It is not designed to read personal data about your customers or visitors.
What the AI does, and what it does not.
It writes; it does not calculate
Totals, ratios and comparisons are computed by code. The AI receives those results and writes the explanation.
It proposes; it does not act
An analysis may lead to a prepared change. Rules in code decide whether it may be prepared, and a person approves it. Nothing is applied without that approval.
What is sent to the AI provider
To write an analysis, Plireo sends the computed results and the account data the question needs, such as campaign names, keywords, search terms and figures. Access credentials are never sent.
Who the provider is
Today, Plireo uses Anthropic's Claude models through their commercial API. The terms that apply to that processing, including retention, will be set out in our privacy policy and data processing terms before launch.
What is published at launch.
Hosting location, retention periods and the list of our providers are published in the privacy policy at launch, once verified for the production environment.
Choosing your AI provider and Private AI are part of the product direction; their status is shown below.
The capabilities concerned.
- Ask PlireoQuestions on a campaign, answered with evidence and stated uncertaintyIn progress
- Recommendations and decisionsChannel-level recommendations, each agreed, deferred, rejected or challengedIn progress
- Advertising MemoryHistory, decisions and business contextIn progress
- Choice of AI providerThe AI provider can change without changing how you workPlanned
- Private AIModel processing within boundaries you definePlanned
- MCP for assistants and agentsConnect AI assistants and your own agentsPlanned
Related pages
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access