Frequently asked questions.
Straight answers about what Plireo is, what it does today and what it does not. For the status of each capability, the capabilities page is the reference.
Plireo today
What is Plireo?
An advertising operations platform: one workspace to follow your ad accounts, understand your results with the help of AI, prepare improvements and control every change before it is applied.
Can I use Plireo today?
Plireo is in pre-launch. Request early access to be told when it opens; access is opened gradually.
How much will it cost?
Prices will be published at launch. No paid subscription will open before the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Who is behind Plireo?
Plireo is a service of Merkatiko SRL, a company registered in Belgium.
Connecting your accounts
Which platforms does Plireo work with?
Google Ads, Meta Ads, Google Analytics 4 and Google Tag Manager. They are not at the same stage: the integrations page shows what is covered for each.
Do I need Google Ads API access or a Google Cloud project?
No. Plireo manages API access through its own infrastructure. You simply authorise the connection to your accounts on the platform's consent screen. You have no access level to request and no technical credential to provide.
Do I have to share my password?
No. The connection goes through the platform's own consent screen. You can withdraw the access at any time from your Google or Meta account.
Which accounts does Plireo read once I connect?
None until an approver has assigned an account to an advertiser. Signing in often reveals more accounts than the one you came for; the others stay unassigned and unused.
What the AI does
Does the AI calculate my figures?
No. Figures are computed by code from the data read in your account. The AI receives those results and writes the explanation; it is never asked to produce a number.
Can the AI change my campaigns on its own?
No. An analysis can lead to a prepared change, which a person with the approver role must approve. Today you then apply the approved change yourself in the ad platform: execution from Plireo is in development and is not enabled.
What can I ask?
Questions about a Google Ads Search campaign: budget, keywords, search terms, ads. Meta campaigns are analysed for the channel as a whole; questions about one specific Meta campaign are not covered today.
Changes and approvals
Which changes can Plireo prepare?
Four types, on Google Ads Search campaigns: a campaign's daily budget, a negative keyword, pausing a keyword, and a new ad created paused. No change is prepared on Meta.
Who can approve a change?
A person with the approver role. By default, an approver may approve a change they prepared themselves. A separate administrator role and access limited to certain advertisers are planned.
Does Plireo record changes made directly in Google Ads?
No. Plireo's record covers what is prepared, checked and approved in Plireo. Changes made directly in the platform are not imported; the platform's change history remains the reference for them.
Related pages
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access