An answer you can check, not one you have to trust.
Ask about a campaign in plain language. Plireo computes the figures from your account data, lets a model write the explanation, and shows you where every number comes from and how sure it is.
A fluent answer about your budget is not the same as a correct one.
A language model asked about an ad account tends to produce a confident paragraph. Whether the cost it quotes is the cost in the account is a separate matter, and in advertising the difference is money.
Plireo separates the two jobs. Arithmetic is done by code, on the data read from the platform: totals, ratios, comparisons with the previous period. The model receives those results and writes the explanation. It is never asked to produce a figure.
The same separation applies to what the answer claims. What was observed, what Plireo concludes from it, and what it does not know are written as three different things, so that a conclusion can be challenged without doubting the data.
What an answer is made of.
- 1The question, as askedKept with the answer, with the campaign it was asked about.
- 2Who is speakingA label says the text is an analysis by Plireo, not a figure from the platform.
- 3Figures, line by lineEach amount is computed from rows read in the account and can be opened as data.
- 4The uncertaintyFor example, conversions that may still be reported for the last days.
- 5Sources and authorshipWhat was read and when, and which part was computed and which was written by the model.
- 6What can followAn answer can lead to a prepared change. It never applies one.
Each kind of question has a written method.
An analysis follows a method with a version, so the same question on the same data gives the same figures tomorrow.
Questions on a campaign
Performance diagnosis, budget, keywords, search terms, responsive search ads: on Google Ads Search campaigns.
Recommendations you decide on
At channel level, each one can be agreed, deferred, rejected or challenged, with your reason kept. Agreeing with a recommendation prepares no change.
Across channels
Meta campaign data is read and analysed at channel level, beside Google Ads Search.
An assistant connected to an ad account, and Plireo.
| A general assistant with an ad connector | Plireo's design | |
|---|---|---|
| Where figures come from | Read and often recomputed by the model in the conversation | Computed by code from stored readings; the model writes text only |
| Freshness | Whatever the call returned, rarely stated | Time of reading shown on every figure |
| What is not covered | Usually silent | Stated: campaign types not read are named |
| Memory of the answer | A conversation, on one person's account | Kept with its method version and evidence, for the team |
The left column describes a general pattern, not a named product. Capabilities of assistants and connectors change quickly.
Where this stands today
- Ask PlireoQuestions on a campaign, answered with evidence and stated uncertaintyIn progress
- Recommendations and decisionsChannel-level recommendations, each agreed, deferred, rejected or challengedIn progress
- Google AdsRead, analyse and prepare changes on Search campaignsIn progress
- Meta AdsCampaign data, analysed at channel levelIn progress
- Choice of AI providerThe AI provider can change without changing how you workPlanned
- Private AIModel processing within boundaries you definePlanned
Go further
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access