Manage, understand and improve your campaigns, without becoming a specialist.
Explain your goals in your own words. Plireo helps you understand your results, explains each recommendation and prepares your optimisations, so that you can run your advertising with confidence.
The ad platforms were not designed for someone with an hour a week.
An advertising account answers every question with a table. It can show you dozens of columns and leave you to find out which three matter.
What a business owner needs is different: is the money working, is anything broken, and is there one decision to take this week. And when a change is made, to be sure it is the change intended, on the campaign intended.
Plireo's recommendations come from your own figures and your own objectives, written down as business context.
Ten minutes, three questions, one decision.
Has read the accounts overnight
And says at what time, for each one.
“How did last month go?”
Asked in your own words.
Answers with the figures
Cost, conversions, cost per conversion against your target, and what is uncertain.
Proposes one thing
For example: two search terms are spending without converting.
You decide
Agree, postpone or refuse, with your reason. Nothing changes without you.
An illustration of the intended use, with sample data.
What Plireo is built to do for an advertiser.
Managing campaigns day to day, understanding and improving them, and deciding on each change: in one place, in your own words.
Your campaigns, every morning
Google Ads and Meta are read overnight and shown side by side. You open one workspace instead of two platforms, and each figure says when it was read.
Questions in your own words
“Which keywords are costing me the most?” “Why were there fewer leads this week?” No report to build, no vocabulary to learn.
Performance, explained
Not only that cost per conversion rose, but which campaigns moved it, against your own target, and what cannot be told from the data.
Recommendations to decide on
What is worth doing next, with the reasoning behind it. You agree, postpone or refuse, and your reason is kept.
Changes prepared for you
Adjust a budget, exclude a keyword, pause a keyword or create an ad: each change is prepared precisely and checked. Once approved, you apply it in the ad platform; applying it directly from Plireo is in development.
Time for the rest of the business
Comparing two months, finding wasted spend, checking that conversions are still counted: asked in a sentence instead of built in a spreadsheet. We publish no figure for time saved, because we have not measured one.
Questions from advertisers
Can I use Plireo today?
Plireo is in pre-launch. You can request early access to be told when it opens, or apply to take part in private testing; access is opened gradually.
Will Plireo change my campaigns by itself?
No. Its design requires a person to approve each exact change. Today Plireo does not apply changes at all: an approved change is applied by you in the ad platform.
Which campaigns does it cover?
Google Ads Search campaigns first, along with Meta campaigns, analysed as a whole. Display, Shopping and Performance Max follow, within the scope of the first version.
I work with a freelancer. Is it for me or for them?
For both: one prepares, the other approves. How access is shared between an advertiser and an outside partner is part of what is still being built.
Where this stands today
- Google AdsRead, analyse and prepare changes on Search campaignsIn progress
- Meta AdsCampaign data, analysed at channel levelIn progress
- Google Analytics 4Measurement configuration and event countsIn progress
- Ask PlireoQuestions on a campaign, answered with evidence and stated uncertaintyIn progress
- Recommendations and decisionsChannel-level recommendations, each agreed, deferred, rejected or challengedIn progress
- Prepared changesExact changes, validated by Google without being appliedIn progress
- ApprovalsApproval bound to the exact change, with a written reason when a warning is openIn progress
- Guided onboardingContextual first steps and a demonstration workspacePlanned
Go further
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access