Run Google Ads and Meta from one place, without mixing up what each one counts.
Most advertisers run at least two platforms, each with its own interface, its own vocabulary and its own way of counting a result. Plireo is being built to bring them into one workspace, where you can follow, compare and improve your campaigns.
Two platforms, two reports, and a Monday morning spent reconciling them.
The work of running advertising on several platforms is rarely the campaigns themselves. It is the gathering: exporting figures from each interface, aligning periods, remembering that a conversion on one is not a conversion on the other, then explaining the result to someone who was not there.
Plireo reads your connected accounts every day and keeps the figures as a history, each with its source and the time it was read. The question “how are we doing?” starts from the same place every time, for everyone on the team.
One workspace for the three parts of the job.
Operate: your platforms, read every day
Campaigns, budgets and results from Google Ads and Meta, kept as daily and monthly history and shown side by side.
Optimise: answers and recommendations
Ask about a Search campaign in your own words, and receive recommendations for each channel that you accept, defer or refuse.
Control: every change approved
A change is described as a before and after, checked, approved by someone entitled to, and recorded.
What you can do today on each platform.
The four integrations are not at the same stage. Each cell shows the status recorded for it.
| Connection and reading | What it is used for | |
|---|---|---|
| Google Ads | In progress | Search campaigns: figures, questions, recommendations and four types of prepared change |
| Meta Ads | In progress | Read-only: figures for campaigns, ad sets and ads, analysed for the channel as a whole |
| Google Analytics 4 | In progress | Checking that conversions are still being tracked before judging a campaign |
| Google Tag Manager | In progress | Connection only for now; reading a container comes next |
Side by side does not mean added together.
Google Ads and Meta each attribute a conversion to their own clicks and views, with their own windows. A customer reached by both may be counted by both. Adding the two totals gives a number that neither platform, nor your order book, will recognise.
Plireo keeps each platform's result under its own name and shows the channels next to each other. It does not publish a deduplicated total, because it does not have one. What it can do is tell you how each channel moved, and whether the tracking behind the figures can be trusted.
The capabilities behind this use case.
- Google AdsRead, analyse and prepare changes on Search campaignsIn progress
- Meta AdsCampaign data, analysed at channel levelIn progress
- Google Analytics 4Measurement configuration and event countsIn progress
- Google Tag ManagerAccount connectionIn progress
- Ask PlireoQuestions on a campaign, answered with evidence and stated uncertaintyIn progress
- Recommendations and decisionsChannel-level recommendations, each agreed, deferred, rejected or challengedIn progress
- Cross-platform memoryOne memory across every connected platformPlanned
Related pages
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access