Give your media budget the change control your software already has.
For large advertisers running their own accounts across brands and markets, for groups, and for agency networks. Plireo is being built to run and optimise advertising at that scale, with the control and the audit trail a large organisation expects. This page says what the design brings, and what is still planned.
Three kinds of change, as one organisation might handle them.
An illustrative example, not a finding. Organisations differ: use it to compare with how changes to your own ad accounts are made today.
| A release of software | A payment | A change in an ad account | |
|---|---|---|---|
| Written before it is done | A reviewed change | An order or an invoice | Often typed straight into the platform |
| Approved by someone else | A reviewer | An authorised signatory | Depends on the team's own habits |
| Reason kept | In the change itself | In the accounting records | Wherever the team happened to write it |
| Checked afterwards | Tests and monitoring | Reconciliation | When someone looks |
Six controls, in the order a change meets them.
Each with its status from the registry. Read the statuses: several of these are not finished, and two are not started.
- 01Roles enforced by the serverReader, operator, approver: decided in the database, whatever the client used to make the request.In progress
- 02A change written exactly, and checked by ruleBefore-and-after, live state re-read, limits such as a cap on a single budget change.In progress
- 03Approval bound to that exact changeIf the content changes after approval, the approval no longer applies.In progress
- 04An append-only recordOf what was prepared, checked and approved in Plireo. It cannot be edited, including by Plireo's own server.In progress
- 05Execution behind a switchApplying an approved change is built behind a switch that is closed everywhere. It has never been used on an advertising account.In progress
- 06Verification, and no presumed successReading the account again after a change. An outcome the platform does not confirm is treated as unknown.In progress
What you will ask for, and where it stands.
Several organisations, strictly separated
Brands, markets or agencies of a network, each with its own people and roles.
Administration and scoped access
A separate administrator role, and access limited to selected advertisers.
Control over where AI runs
Model processing within boundaries you define, and a provider that can change without changing how teams work.
Bring your requirements while the product is being shaped.
Plireo is taking shape now. For a large organisation, this is the best moment to make its requirements count: identity management, separation between organisations, where AI processing runs, and retention periods.
Each of these is announced on this site, with its status, as soon as it is in place. Detailed answers to security questionnaires are provided on request, from verified elements.
If advertising governance is on your agenda for the coming year, we would like to hear what it has to satisfy.
Where this stands today
- RolesReader, operator and approver, enforced by the serverIn progress
- Administrator roleA separate administration rolePlanned
- Access by advertiserAccess limited to selected advertisers of an organisationPlanned
- Multi-organisationSeveral organisations with strict separationPlanned
- ApprovalsApproval bound to the exact change, with a written reason when a warning is openIn progress
- Audit recordAppend-only record of what was prepared, checked and approved in PlireoIn progress
- Execution by PlireoApplying approved changes, with safety controlsIn progress
- Verification after executionReading the live account again after a change is appliedIn progress
- Settling an unconfirmed changeWhen the platform does not confirm a change sent by Plireo, establishing what really happened before anything else is sentPlanned
- Private AIModel processing within boundaries you definePlanned
- Choice of AI providerThe AI provider can change without changing how you workPlanned
- MCP for assistants and agentsConnect AI assistants and your own agentsPlanned
Go further
Be among the first to use Plireo.
Plireo is in pre-launch. Request early access to be told when it opens, or apply to take part in private testing. Access opens gradually, so a request does not mean immediate access.
Paid plans open once the Google Ads, Meta, GA4 and GTM integrations are operationally validated.
Request early access